Our Philosophy
Design shaped by how people actually live and work.
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During the formation of his artistic personality, Ehab Ezzat relied upon “three elements” classified into two main pivots, in order to realize his Interior Architecture projects.
First Pivot: The Scientific-Functional Side
The Designer’s tendency in distinguishing between functionality (based entirely on the scientific side), and aesthetics (resulting from the functionality’s success in planning a project) is the first of the three above - mentioned elements.
In order to support this tendency, the Designer made use of his Master Degree and PhD researches and created a database system capable to analyze the sequence of ideas coming up from studying a project (project analysis). Whenever needed, the Interior Architect can thus be provided with all necessary information to carry out a successful project from the functional side.
Second Pivot: The Creative Side of the Representationincluding the second and the third element
The second element is the Designer’s tendency towards the use of the three-dimensioned curved line (Wave) which adds a fourth dimension to the design: the dynamic sense.
The third element is the use of the embedded illumination in the realization of commercial projects and their façades.
This satisfies some conceptual and functional purposes, such as:
- Adding a fifth dimension to the design, able to offer new elements to the designer so as to increase his creative ability.
- Capturing the attention of the consumer to the commercial project.
- Turning a flat and dim commercial area into a piece of art subliming the aesthetic sense.
- Solving some aesthetic and functional problems.
Vision
We want to be the studio clients call when a project is too important to get wrong — known as much for how our buildings perform ten years in as for how they photograph on day one.
Mission
To design and deliver buildings that balance ambition with buildability, treating budget and structure as creative constraints rather than obstacles to the concept.
Design Principles
Honest materials, generous daylight, and a plan that still makes sense once the furniture, the budget cuts, and real life have all had their say.